The closeness and connection of breastfeeding should be a magical experience, but reality is sometimes an uncomfortable challenge. This nipple cream naturally soothes nipples by locking in moisture to help them stay soft and supple before, during and after breastfeeding. It is 100% natural, pure and hypoallergenic and uses just 3 natural ingredients – avocado oil, beeswax and shea butter. You can use this nipple cream to prepare for breastfeeding from your third trimester and continue to use it immediately after birth. Our Made for Me range helps support your commitment to your baby and invites you to treat yourself like the true wonder you are by making breastfeeding a little smoother and more comfortable.